Monday, November 17, 2008

Motrin Slams babywearing!

What is this!!!??? A fellow blogger and my local FNL group picked up on this...its a big topic right now in the babywearing community. The babywearing community by the way...not only focuses on whats good for the baby...but what is best and most comfortable for the parent as well. This community that I am so deeply passionate is jam packed with innovation savvy parents that have devoted a ton of research, time and energy creating carriers that prevent pain and are a great benefit to any parent who chooses to carry their child.

UGH! Carrying your child is not a FAD... its essential for a healthy parent/child development...the benefits are countless to both parties. Wraps, slings, pouches...were created with the parents AND the child in mind. This is AD is insulting to me...I feel its trying to give the false impression that I carry my child to be TRENDY... and I suffer just to APPEAR to be a caring and attached mommy. POO ON YOU MOTRIN!!!


See HERE what "babywearing international" had to say about this... For those who don't know who BBW international is... they are a large world wide non-profit group with thousands of members and leaders that promote babywearing education and benefits.

UPDATE: Motrin just apologized for the controversy ...way to go mamas!!! http://www.motrin.com/

4 comments:

nicólle said...

OMG! That commercial was completely ridiculous and rude, not to mention offensive. It's just like saying that if you carry your baby to much you'll spoil them. PAHHHLEASE!!!

Madeline said...

Nice! I hadn't heard about the apology. They had no idea what kind of a mess that commercial was getting them into.

Jenn said...

I'm like stunned! UNbelievable...

Shannon said...

WOW! I heard about the commercial and I really thought people were probably overreacting... but that was horrible!! I am glad they apologized and pulled the commercial.